During my creative internship at LT, I developed and pitched an original commercial concept for Goldberg & Osborne that was selected by the client for production. After the initial concept was approved, our creative team collaborated to expand the idea into a 60-second spot. Using Google Veo 3, I generated the commercial’s footage scene by scene, working through multiple iterations to refine composition, movement, continuity, and tone. I then assembled the first rounds of editing, establishing the sequence and pacing with the creative team, before handing over to a video editor on final refinements. The finished spot became LaneTerralever’s first AI-produced commercial, combining traditional concept development and storytelling with an emerging approach to creative production.