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CHARLIZE MCCARTER

Chronichat

An app focused on connecting individuals with chronic conditions through raw, real conversation.

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What is Chronichat?

Chronichat is an app targeted towards an audience with chronic diseases, focusing on the ability to share thoughts and raw emotions quickly and unfiltered. Groups of individuals can sign up, specifying their specific illness they want to connect and share their burnout, depression, or frustrations with others who can personally empathize with a shared experience.

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Typography

GOLDONI

The main typeface used in the logo, titles, and headlines.

Type1_edited.jpg

SERIF (regular)

 The secondary typeface used in the tagline, captions, and copy

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Colors

The main primary colors are found in our logo, pattern, and typeface. The blue color of our brand guide is our main background color(#355170). The lighter blues are used in the Logo, as well as the typeface. For the brand name use #91B8CA, and for the tagline use #37F5FA 

#355170 

#355170 

#355170 

LOGO

The beginning C in Chronichat should always be the logo followed by the brand name. When using the horizontal logo, always include our tagline (Connect. Support. Empower.). The Logo is meant to resemble a chain link, symbolizing the connection created between our users. Both the Logo and the main text are Goldoni typeface, and the tagline is in Serif (Roman) typeface. 

Appropirate Use

Horizontal Logo

This is the original and preferred mark for all applications.

Asset 28.png

Vertical Logo

This version is only allowed in specific instances where spatial constraints cannot fit the full brand name, tagline, and logo. 

Asset 27.png
Screenshot 2025-03-27 at 12.51.04 PM.png

What is Chronichat?

Chronichat is an app targeted towards an audience with chronic diseases, focusing on the ability to share thoughts and raw emotions quickly and unfiltered. Groups of individuals can sign up, specifying their specific illness they want to connect and share their burnout, depression, or frustrations with others who can personally empathize with a shared experience.

Chronichat.png

LOGO

The beginning C in Chronichat should always be the logo followed by the brand name. When using the horizontal logo, always include our tagline (Connect. Support. Empower.). The Logo is meant to resemble a chain link, symbolizing the connection created between our users. Both the Logo and the main text are Goldoni typeface, and the tagline is in Serif (Roman) typeface. 

Appropirate Use

Horizontal Logo

This is the original and preferred mark for all applications.

Asset 28.png

Vertical Logo

This version is only allowed in specific instances where spatial constraints cannot fit the full brand name, tagline, and logo. 

Asset 27.png
Screenshot 2025-03-27 at 12.51.04 PM.png

Data Advisory

Describe the service and how customers or clients can benefit from it. It’s an opportunity to add a short description with relevant details, like pricing, duration and how to book.

Packaging

Each user has the option to recieve a welcome box with helpful products based on their chronic illness. The packaging must be the main blue, covered in the pattern with logo down the middle. Inside it should be personalized and welcome the user to our community. 

Chronichat Brand Guide FINAL (1)-12 (dragged).png

Data Advisory

Describe the service and how customers or clients can benefit from it. It’s an opportunity to add a short description with relevant details, like pricing, duration and how to book.

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