Chronichat
An app focused on connecting individuals with chronic conditions through raw, real conversation.
What is Chronichat?
Chronichat is an app targeted towards an audience with chronic diseases, focusing on the ability to share thoughts and raw emotions quickly and unfiltered. Groups of individuals can sign up, specifying their specific illness they want to connect and share their burnout, depression, or frustrations with others who can personally empathize with a shared experience.
Logo
The beginning C in Chronichat should always be the logo followed by the brand name. When using the horizontal logo, always include our tagline (Connect. Support. Empower.). The Logo is meant to resemble a chain link, symbolizing the connection created between our users. Both the Logo and the main text are Goldoni typeface, and the tagline is in Serif (Roman) typeface.
Typography
GOLDONI
The main typeface used in the logo, titles, and headlines.
SERIF (regular)
The secondary typeface used in the tagline, captions, and copy.
Colors
The main primary colors are found in our logo, pattern, and typeface. The blue color of our brand guide is our main background color(#355170). The lighter blues are used in the Logo, as well as the typeface. For the brand name use #91B8CA, and for the tagline use #37F5FA
#355170
#355170
#355170
Packaging
Each user has the option to recieve a welcome box with helpful products based on their chronic illness. The packaging comes in the main blue, covered in our pattern with the logo down the middle. Inside it is personalized and welcomes the user to our community.
Pattern
This pattern will be used on branding pieces, specifically packaging. It may only be used in the colors provided.
Main Logo
What is Chronichat?
Chronichat is an app targeted towards an audience with chronic diseases, focusing on the ability to share thoughts and raw emotions quickly and unfiltered. Groups of individuals can sign up, specifying their specific illness they want to connect and share their burnout, depression, or frustrations with others who can personally empathize with a shared experience.
Pattern
This pattern will be used on branding pieces, specifically packaging. It may only be used in the colors provided.
Packaging
Each user has the option to recieve a welcome box with helpful products based on their chronic illness. The packaging comes in the main blue, covered in our pattern with the logo down the middle. Inside it is personalized and welcomes the user to our community.
Typography
GOLDONI
The main typeface used in the logo, titles, and headlines.
SERIF (regular)
The secondary typeface used in the tagline, captions, and copy.
Colors
The main primary colors are found in our logo, pattern, and typeface. The blue color of our brand guide is our main background color(#355170). The lighter blues are used in the Logo, as well as the typeface. For the brand name use #91B8CA, and for the tagline use #37F5FA
#355170
#355170
#355170
Logo
The beginning C in Chronichat should always be the logo followed by the brand name. When using the horizontal logo, always include our tagline (Connect. Support. Empower.). The Logo is meant to resemble a chain link, symbolizing the connection created between our users. Both the Logo and the main text are Goldoni typeface, and the tagline is in Serif (Roman) typeface.
